• Lecture time: Tuesday: 13:30:00 - 14:20:00 ET
  • Lab time: Thursday: 13:30:00 - 15:20:00 ET
  • Domain: Health
  • Keywords: Market Research, multi-touch attribute models, Prediction, Predictive Analysis, resource allocation
  • Tools: marketing analytics, Power BI, Python
  • Citizenship: Open to all students
Summary

The team will be tasked with building a multi-touch attribute model adding features like tactic sequencing and content deep dives. Models will be created to support our varied therapeutic businesses including Immunology, Oncology, and Neuroscience.

Description

Please see the PDF for a detailed project description. When registering for this project in UniTime, look for 'AbbVie' in the Note section, and select the appropriate CRN.